Le Beaujolais Nouveau Est Arrivé!
Especially for the TuesdayClub and as it happens year after year, the Beaujolais Nouveau arrived already for tonight’s TuesdayClub meeting.
Especially for the TuesdayClub and as it happens year after year, the Beaujolais Nouveau arrived already for tonight’s TuesdayClub meeting.
At one past midnight on the third Thursday of each November, from little villages and towns like Romanèche-Thorins, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world. Banners proclaim the good news: Le Beaujolais Nouveau est arrivé! One of the most frivolous and animated rituals in the wine world has begun.
The official release date was set for November 15th. Beaujolais Nouveau was officially born. By this time, what was just a local tradition had gained so much popularity that the news of it reached Paris. The race was born. It wasn't long thereafter that the word spilled out of France and around the world. In 1985, the date was again changed, this time to the third Thursday of November tying it to a weekend and making the celebration complete. But wherever the new Beaujolais went, importers had to agree not to sell it before midnight on the third Thursday of November.
There is only one exception, the TuesdayClub that traditionally tastes the Beaujolais Nouveau on the Tuesday preceding the official Thursday release!
There is only one exception, the TuesdayClub that traditionally tastes the Beaujolais Nouveau on the Tuesday preceding the official Thursday release!
Enjoy it!
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